Saturday, September 30, 2023

SMARTSHOOTER Expands Global Presence with New Australian Subsidiary

Israeli defense company and manufacturer of fire control systems, SMARTSHOOTER, announced the establishment of its new Australian subsidiary, SMASH Australia Pty Ltd. This strategic move marks another significant milestone in the company’s expansion efforts, building on its global footprint in Europe and the US, in addition to its headquarters in Israel.

The Director of SMASH Australia, Mr. Lachlan Mercer, said, “The decision to establish a dedicated presence in Australia reflects SMARTSHOOTER’s commitment to enhancing their Australian Industry Content and contributing to Sovereign Industry Capability, all the while improving customer service and support in the region.”

“We are thrilled to announce the establishment of our new Australian subsidiary,” said Michal Mor, CEO of SMARTSHOOTER. “This marks an exciting chapter in SMARTSHOOTER’s growth as a global leader in fire control systems. By being present in Australia, we are now better positioned to address the needs of our local customers and partners, and we look forward to fostering new collaborations within this region.”

Fielded and operationally deployed by several militaries, including the Israeli Defense Forces, the US special forces, the British Army, the Indian Navy, and forces in East Asia, the SMASH Family of Fire Control Systems enables the combatants to be smart, precise, and connected.

SMARTSHOOTER will present its SMASH fire control systems at the Army Robotics eXposition 2023 (ARX 23) at the Perth Convention & Exhibition Centre on 29 & 30 August. The company display will showcase SMASH Hopper as part of the QinetiQ Pty Ltd response to the Chief of Army Challenge.

Umair Aslam
Umair Aslam is the Founder and Chief Executive Officer (CEO) of Global Defense Insight. He has worked as a defense journalist reporting on military modernization programs, nuclear non-proliferation, arms control, and the South Asian Arms race.

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